The pedestrian street of Strøget cuts through the city center over some 2 km, running all the way from Rådhuspladsen to Kogens Nytorv. Strøget and Købmagergade, running perpendicular to it, are very lively areas, filled with Copenhagen residents. As you get closer to Kongens Nytorv, the chains of stores offering inexpensive ready-to-wear and the polservogn (sausage carts) gradually give way to luxury shops like Royal Copenhagen, Georg Jensen, Bang & Olufsen, Day Birger et Mikkelsen.

There is also an entire department store that sells nothing but home design items : Illums Bolighus is a designer's dream emporium spread out over three floors.