King's Road or Kings Road, known popularly as The King's Road or The KR, is a major, well-known street stretching throughChelsea and Fulham, both in west London, England. It is traditionally associated with 1960s style, and fashion figures such as Mary Quant and Vivienne Westwood. It is full of famous and varied places to shop and eat in London as Jigsaw, Levi's and tuxedos.