It is the "touristic city" of Spain. Plenty of bars, tall hotels, discos, pubs, appartments and beaches. The streets offer a very vibrant atmosphere day and night with something to offer to visitors of any age group. The city is divided into two parts, Poniente (the familiar area) and Levante (the young area: parties, bars, etc).

Tree lined wide avenues give a feeling of space where there are over 1,000 places to eat and drink and watch the town in full swing. There are over 41,000 hotel beds and modern tourist apartments.

The old city occupies the promontory and the area immediately inland, while most of the hotels occupy the more recently developed sections inland from the two beaches. A few miles from shore is an uninhabited island which provides a dramatic centrepiece to the seascape.

Due to the unique skyline formed by its numerous tall hotels and apartment buildings it is sometimes referred to as the "Manhattan of Spain" or "Beniyork", which is unlike any other on the Costa Blanca (White Coast). According to the Urban Age project, Benidorm has the most high-rise buildings per capita in the world.